UTM Link Builder | The Architect’s Loop

Campaign fields

Page URL (required)

Include https://. Existing UTM tags on this URL are replaced when you build a new link.

utm_source

Where the traffic comes from (platform or site).

utm_medium

Marketing medium (channel type).

utm_campaign

Campaign name you will recognize in reports.

utm_content (optional)

Differentiate ads or links pointing to the same URL.

utm_term (optional)

Often used for paid search keywords.

Your campaign URL

Full link

Enter a page URL to generate your link.

Parameters

No UTM parameters yet.

How to use this link

Paste the full URL into social posts, newsletters, or bios. Your analytics tool (if installed on the destination site) can read these parameters — this builder does not install tracking on its own.

Frequently asked questions

Does this tool send my URL anywhere?

No. The link is built entirely in your browser.

Do I need Google Analytics to use UTMs?

No. UTMs are just URL parameters. They are useful when your site or landing page already uses an analytics product that reads them.

What if my URL already has UTM parameters?

This builder removes existing utm_* parameters on the same URL, then applies the values you enter above.

Campaign fields

Your campaign URL

How to use this link

Frequently asked questions

Continue the website setup workflow